Did you know that you can you can play dress-up and immerse yourself in the fairy-tale Alice in Wonderland while flying to your next destination? Maybe that will prove to be your solution to keep your child occupied while cruising altitude.
Adventures in the Sky is the most extensive travelers’ program designed especially for children at high altitude. Bringing to life extraordinary experiences that combine world class hospitality, with unique entertainment and educational elements tailored to your child’s age and interests, its aim is to make every journey remarkable.
Alice in the Sky
The subscription-based global aviation company just launched its Adventures in the Sky program on June 1 with the exclusive London-based children’s party creator with an almost cult-like following. These Alice in Wonderland inspired parties come at a starting price of US$4000, excluding the US$12,000 required to charter the jet.
The experience includes actors dressed as characters from the world famous kids’ book, who will engage the children and family with fun activities. From delicious desserts and tea to games, the lineup are all vetted for plane safety and designed to be mess-proof. In fact, the company has experimented with 17 variants of stickers to find the right one that wouldn’t ruin the plush leather seats on-board.
Down the rabbit hole and into a magical world will have your child grinning like the Cheshire Cat. Once on-board, boys and girls can get into costume and will be guided through the Alice in Wonderland story. For the duration of their flight, children will have the chance to play games and try themed crafts and activities tailored to their age and interests. From hosting their own Mad Hatter’s Tea Party, through to flamingo croquet with hedgehogs as balls, and the Contrariwise game, where everything is done back-to-front and the wrong way around.
For those with a creative flair, crafts can include teacup decorating, giant pocket watch creations, card soldier making and build-your-own Kaleidoscope workshops. As a truly personalized offering, we will make their time with us an experience like no other.
Parties in the Sky
Parties can be adapted for different ages and interests, but they all start with a handful of themes: a moviemaking option complete with green screen; a spy adventure promising international intrigue; and, of course, Alice in Wonderland.
The Secret Mission trains recruits as secret service agents to unravel an international criminal operation. Guided by an in-flight Spy Chief, new agents will receive Kingsman-inspired training in the art of writing and decrypting code, taking fingerprints, crime scene techniques and secret messaging.
For the young cinephile, Movies in the Sky will include a film crew equipped with camera, editing and green screen equipment to create their own movie from script writing and casting to make-up, acting, filming and special effects. Children can act out their favorite blockbuster or bring new ideas to life.
VistaJet has created a series of activity packs. Explorer Backpacks, personalized to the individual child’s age and their travel destination, are designed to be used both on-board and for days afterwards. For the whole family, personalized Activity Hampers will be prepared, full of activities to create together.
To entertain its younger passengers, VistaJet has also created a series of six hand-illustrated sticker-books where children can follow the adventures of protagonists Miloh and Scarlet.
Some Interesting Statistics
While private jets with parties for kids may seem like a niche concept, Matteo Atti, executive vice president feels like they are meeting a gap in the market. “Given that one in every four VistaJet flights has a child on board, we saw the opportunity to build something incredibly special for our younger passengers,” he says. Researching and creating the product was a yearlong process. But it’s worth the effort to keep parents and children happy, he says, and to attract new flying families.
According to luxury-travel network Virtuoso, the number of jet charter trips grew 10 percent from 2014 to 2016. PrivateFly, a global charter-booking broker that works with 250 operators worldwide, said in its first-quarter 2018 report that 15 percent of its passengers were younger than 16, up 50 percent from a year ago. In a market that Atti estimates has an addressable population in the mid-five figures globally, catering to—and retaining—each client is crucial, even if that client is 5 years old.
Formalizing Adventures in the Sky has made the company nimbler in responding to kid-related issues: Since only 10 percent of its clients fly with nannies, VistaJet’s Cabin Hostesses have all taken coursework in family-based psychology and age-based care at Norland College, an institute for early-childhood education in Bath, England. They’re trained to calm nervous children and even to bottle-feed.
For those who want something less extravagant as a full-blown party, the company will create activity hampers and backpacks—stuffed with treasure maps and stop-motion Lego movie-making kits. If you are all about luxury, then maybe this is something you will try next time you fly with your kids.